Key Responsibilities:1. TikTok Shop and Social Commerce Growth
Own end-to-end TikTok Shop strategy and execution
Drive Gross Merchandise Value (GMV) growth, order volume, and conversion rates
Optimize product listings, pricing, promotions, and creator collaborations
Identify high-performing Stock Keeping Units (SKUs) and scale through creator-led campaigns
2. Creator and Influencer Ecosystem Management
Build and scale a strong network of creators, affiliates, and influencers
Drive creator onboarding, retention, and performance tracking
Develop long-term partnerships with top and mid-tier creators
Execute campaigns using commission models, product seeding, and challenges
3. Campaign Strategy and Execution
Plan and execute high-impact campaigns, product launches, and sales events
Run A and B (A/B) testing on creatives, formats, and creator strategies
Optimize campaigns for Return on Investment (ROI), Customer Acquisition Cost (CAC), and conversion rates
Collaborate with content and performance teams for integrated campaigns
4. Data Analytics and Performance Optimization
Analyze metrics like Gross Merchandise Value (GMV), Return on Investment (ROI), Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rate
Use tools like TikTok Analytics, Looker Studio, Tableau
Translate data into actionable strategies for growth
Build dashboards and reporting frameworks for leadership
5. Content and Creative Strategy
Define content frameworks for viral, conversion-focused videos
Work with creators to produce high-performing short-form content
Stay updated with TikTok trends, challenges, and algorithm shifts
Ensure content aligns with brand voice and business objectives