Customer Value Proposition Team Manager

Company: 3801 UOB Vietnam

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Job Responsibilities

Value Proposition Development

• Design and refine compelling value propositions tailored to target segments.
• Align propositions with overall business strategy and customer insights.

Communication & Advocacy

• Ensure consistent messaging across brand collateral, digital platforms, and customer touchpoints.
• Review and approve all value proposition materials in collaboration with Marketing, Legal, and Product teams.

Market Analysis & Research

• Conduct in-depth market research and competitive analysis.
• Leverage customer experience (CX) data and digital performance metrics to inform strategy.

Business Case Development: Build robust business cases for new initiatives, including cost-benefit analysis and implementation planning.

Cross-Functional Collaboration: Partner with leaders across branches, digital, call centres, and other business units to ensure cohesive execution.

Performance Measurement

• Define and track KPIs to measure the effectiveness of value propositions.
• Adjust strategies based on performance data and market feedback.

Competitive Differentiation

• Monitor the competitive landscape to identify opportunities for differentiation.
• Leverage existing propositions to enhance market positioning.

Risk Management & Compliance

• Ensure all initiatives comply with relevant laws, regulations, and internal policies.
• Promote ethical decision-making and transparency.

Job Requirements

• Experience: 7+ years in strategic marketing, product management, or related fields.
• Skills: Strong analytical, communication, and leadership skills; ability to influence senior stakeholders.
• Industry Knowledge: Deep understanding of financial services and target customer segments.
• Strong analytical skills and proficiency in data analysis tools to measure and optimize campaign and acquisition performance.
• Ability to work in a fast-paced banking environment and lead initiatives with cross-functional teams.
• Education: Bachelor’s degree required; Master’s preferred.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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